June 2016

3 Essentials of Facebook Advertising

Friday, June 17th, 2016

If your business is currently managing a Facebook page, you probably could tell that your organic reach just isn’t what it used to be. Facebook has made it harder than ever for your business to organically show your content to your fans and their friends. Why? It’s simple. Facebook is a business and wants to capitalize on your need to connect with your fans through their interface. The best way they can do this is through changing their algorithm to affect organic reach, thereby giving you no other choice than to try their ads to remain relevant. These days, if you aren’t including an advertising strategy in addition to your organic presence, there’s a good chance you aren’t seeing much of a return of investment.