Blog

Car Dealership SEO: Using Branded Search Volume As a KPI

Your Dealer + Google As a dealership, there are many metrics you are likely already using to measure success. A recent post on Moz.com points out one measurement you may not be using called “branded search volume,” a measurement of the number of web searches performed that contain the name of your dealership (i.e. “Pixel Motion’s Chrysler Emporium”). It’s often underutilized even though it’s an easy-to-measure indicator of your marketing strategy.

Pixel Motion Selected as Preferred Website Provider for FIAT Chrysler Automobiles

Pixel Motion, a cutting-edge digital agency, has officially been selected as a preferred website provider for Fiat Chrysler Automobiles, including Alfa Romeo. FCA, the world's seventh-largest automaker with almost 3,000 retailers in the U.S. alone, announced today that Pixel Motion is one out of few selected website partners.

2017 SEO Trends & Predictions Every Car Dealership Should Know

Google Logo Search

As a dealership trying to maintain a solid web presence, it’s important to stay up to date on the latest trends in search engine optimization. This includes reviewing how search engines interpret your website content and what you can do to make it better. Since search engine providers are constantly refining their methods for delivering the best search results, the New Year is a great time to take stock of what changed over the previous year and what you can look forward to.

3 Essentials of Facebook Advertising

 Photo Credit: https://www.flickr.com/photos/melenita/

If your business is currently managing a Facebook page, you probably could tell that your organic reach just isn’t what it used to be. Facebook has made it harder than ever for your business to organically show your content to your fans and their friends. Why? It’s simple. Facebook is a business and wants to capitalize on your need to connect with your fans through their interface. The best way they can do this is through changing their algorithm to affect organic reach, thereby giving you no other choice than to try their ads to remain relevant. These days, if you aren’t including an advertising strategy in addition to your organic presence, there’s a good chance you aren’t seeing much of a return of investment.

Micro Moments - Make Them Count

micro moments

Photo Credit: https://www.flickr.com/photos/garryknight/

It’s a mobile world, and we’re just living in it. Everything we do, whether it’s reading the news, playing a game, having conversations with friends, or surfing the internet, can be done through our smart phones. If we hear a song we like on the radio, we can use the Shazaam app and find out within seconds what the name of the song is. If we want to find the best burgers in our area, we pull up Yelp. These days, not only is information readily available through our fingertips, but it’s also available in an instant. Google calls these micro-moments.

Native Advertising – 5 Best Practices for the New Year

native advertising

Image by UltraSlo1 via Flickr

The best kind of advertising is when you don’t even know you are being sold to. Imagine walking through the mall and being asked by all of the vendors for you to stop and sample whatever product they are selling. If you’re like most people, you are slightly annoyed by them and walk on your merry way to the store of your choosing. It’s the same idea when you are shopping online.

Programmatic TV – The Future of Advertising

programmatic tv is the future of advertising

It used to be that in the past, you had to suffer through a television commercial that had nothing to do with you or anything you were interested in. You were stuck sitting on your living room couch, eagerly waiting for the commercial’s end so you could watch your show. A couple years pass and with the invention of TV recording devices such as TIVO, you could record your show, forward through the commercials and never deal with it again. In today’s world, you can bring your TV shows with you everywhere, thanks to the invention of smartphones, tablets, laptops, etc.

Pixel Motion Inc.
19600 Fairchild Rd #360
Irvine, CA 92612

(949) 515-4447

Get a courtesy digital consultation
Call (949) 515-4447 or click here.