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3 Essentials of Facebook Advertising

 Photo Credit: https://www.flickr.com/photos/melenita/

If your business is currently managing a Facebook page, you probably could tell that your organic reach just isn’t what it used to be. Facebook has made it harder than ever for your business to organically show your content to your fans and their friends. Why? It’s simple. Facebook is a business and wants to capitalize on your need to connect with your fans through their interface. The best way they can do this is through changing their algorithm to affect organic reach, thereby giving you no other choice than to try their ads to remain relevant. These days, if you aren’t including an advertising strategy in addition to your organic presence, there’s a good chance you aren’t seeing much of a return of investment.

Pixel Q+A: Natalie Ricker

 Social Media Director at Pixel Motion

This month's Q+A features our Social Media Director, Natalie Ricker. Read on to learn more about Natalie's contribution to the Pixel team, as well her biggest passions, in and outside of the office!

Native Advertising – 5 Best Practices for the New Year

native advertising

Image by UltraSlo1 via Flickr

The best kind of advertising is when you don’t even know you are being sold to. Imagine walking through the mall and being asked by all of the vendors for you to stop and sample whatever product they are selling. If you’re like most people, you are slightly annoyed by them and walk on your merry way to the store of your choosing. It’s the same idea when you are shopping online.

9 Takeaways from Google's Guru Training

Albert sitting with one of our Google reps, Jackie

Albert, our Digital Marketing Manager at Pixel Motion, recently went to San Jose to learn more about mobile and YouTube advertising at the Google Tech Center. The two events he went to were titled Mobile Guru Day and YouTube Guru Day. There, he met up with two of our Google Reps, Jackie and Leslie, and enjoyed all the good food Google famously provides. After leaving training, Albert became Pixel Motion’s official Guru of Mobile and YouTube marketing.

Programmatic TV – The Future of Advertising

programmatic tv is the future of advertising

It used to be that in the past, you had to suffer through a television commercial that had nothing to do with you or anything you were interested in. You were stuck sitting on your living room couch, eagerly waiting for the commercial’s end so you could watch your show. A couple years pass and with the invention of TV recording devices such as TIVO, you could record your show, forward through the commercials and never deal with it again. In today’s world, you can bring your TV shows with you everywhere, thanks to the invention of smartphones, tablets, laptops, etc.

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