A Houston area CDJR dealership needed help boosting their local presence. For months, they were averaging about 2700 visits per month. Though the highest converting channel on the site, the channel was only the 4th highest traffic driver. The client wanted to figure out how to grow their lowest hanging fruit to capture more traffic and more leads.
Our dedicated team of SEO experts did extensive keyword research in the area to focus on what users were actually searching for in their location related to services and products offered. This involved focus model and keyword prioritization. We then executed our findings through improved online messaging and content to help capture the demand.
By focusing on aligning our content to relevant searches, we saw a 190.27% initial growth in traffic (3 months after implementation compared to the prior 3 months) that turned into a steady 53.89% growth in traffic (averaging out the last 10 months compared to the prior 10 months) with our Click-Through-Rates improving from 2.1% to 6.3%. During this same period, the dealership faced a 104.09% growth in Organic form submissions to the site alongside a 32.62% increase in the conversion rate.
Contact us today so we can boost your traffic and leads with our brilliant SEO team!