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With the launch of the new Wagoneer and Grand Wagoneer, Stellantis has made the decision to segment the models outside of the four main brands. They now have Wagoneer and Grand Wagoneer coming under the brand Wagoneer in the main feed to dealership websites. But are the dealership websites updated to show those vehicles? Many of the Stellantis dealership websites have small amounts to zero information on the new Grand Wagoneer, becoming even more troubling when you click “Jeep” and it wont even populate! In most cases, to see a Wagoneer in stock you will need to select “All Inventory” before you can drill down to the model. Make sure your website is up to date highlighting Grand Wagoneer and Wagoneer making it easy for your customers to find the vehicles you have for sale. If you would like to see an example of our handling of the new Wagoneer in both navigation and Search Engine Optimization, please visit www.victorcdjr.com.
Everyone’s favorite marketing funds are back with a new name! With CED going away in October and returning in November as “BC Directed Funds,” once again the scramble was on to figure out how much dealers would accrue and where these dollars would be spent, and with whom. Each Business Center has created their own unique take on the VSD, CED, and BC Directed Funds program, each with their own special flairs and tactics. We highly recommend utilizing these funds in a parallel marketing scheme where they enhance your already active marketing plans, (IE, don’t add a $10,000 BC Directed Funds budget to SEM when you already spend $20,000 in SEM out of your PAP Funds).If you just have questions about how the program works your current certified provider and Business Center are there for you! Talk to them about the best ways to spend your BC Directed Funds and they would be more than glad to help you make them work harder for your dealership!
2022 is right around the corner with the inventory issues still in full swing. However, we are learning to adapt and get those sold orders running at our dealerships at full speed. We want to help! Pixel Motion has developed a new Sold Order page that we are launching on all of our websites. This page sets expectations and starts the information intake process to make sold orders even more streamlined than they already are! Working with Business Centers across the country, we have been fine-tuning this page to make sure it adheres to all sold order guidelines. For a demo please reach out to any one of our contact points at the bottom of this page!