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Pixel Motion Named to “Inc. 5000” List of America’s Fastest Growing Private Companies Two Years in a Row

Irvine – August 16th, 2017. Pixel Motion, an automotive digital marketing agency, has earned the position of #1493 on the Inc. 5000, up from #1981 on 2016’s Inc. 5000 list. Every year, Inc. recognizes the fastest-growing private companies within the American economy’s most dynamic segment – its independent small businesses. Companies that have made list, on average, have grown six-fold since 2013. Of the tens of thousands of companies that have applied to the Inc. 5000 over the years, only a fraction have made the list more than once.

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Car Dealership SEO: Using Branded Search Volume As a KPI

So, what is branded search volume and how can it help your dealership? You’re likely aware of branded search volume and how it complements your dealership’s pay-per-click advertising (i.e. AdWords) – the practice of buying keywords that relate to your dealership in order to gain traffic. But working on your dealership’s branded search volume for organic search results is also an important strategy to consider.

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Top Car Shopping Moments [Infographic] From The Automotive Path To Purchase

Google recently published information regarding the 5 Key Auto Micro-Moments Brands Should Win, from Google Think Auto, specifically geared towards the automotive shopper’s path to purchase. Every car dealership should know these micro-moments to optimize their sites for prime positions in a car shopper’s journey. We here at Pixel Motion take the importance of these Micro-Moments very seriously— as a website and digital marketing agency that provides innovative turnkey solutions to the automotive industry, we want to offer the best strategy to maximize these moments to the dealerships that entrust their sites to us. By optimizing mobile and digital interactions, we can enhance conversions and customer experience. Here’s a run-down of the 5 Key Micro-Moments, and what they mean in terms of consumer behavior and conversions:

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Pixel Motion Selected as Preferred Website Provider for FIAT Chrysler Automobiles

Irvine, CA, January 27, 2017 – Pixel Motion, a cutting-edge digital agency, has officially been selected as a preferred website provider for Fiat Chrysler Automobiles, including Alfa Romeo. FCA, the world’s seventh-largest automaker with almost 3,000 retailers in the U.S. alone, announced today that Pixel Motion is one out of few selected website partners.

“Pixel Motion constantly strives to redefine the digital experience for dealers, so we are excited to further our relationship with FCA and proud to be part of one of the most successful programs in the industry,” said Chris Bjelkstam, Pixel Motion’s Vice President for Business Development.

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Chrysler Unveils Portal Concept Vehicle at CES 2017

At the Consumer Electronics Show in Las Vegas, Chrysler unveiled their future Portal vehicle, a concept engineered by millennials to effectively adapt with millennials as they advance through life stages. Touted as a minivan, it is said to respond to millennials requests to have easy-to-upgrade technology, to be affordable, and to be socially conscious. We at Pixel Motion are proud to always be knowledgeable of and ahead of the newest information in automotive technology, so here are the main facts that you need to know about this newly unveiled future Chrysler vehicle.

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2017 SEO Trends & Predictions Every Car Dealership Should Know

As a dealership trying to maintain a solid web presence, it’s important to stay up to date on the latest trends in search engine optimization. This includes reviewing how search engines interpret your website content and what you can do to make it better. Since search engine providers are constantly refining their methods for delivering the best search results, the New Year is a great time to take stock of what changed over the previous year and what you can look forward to.

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Content Marketing – Are You Doing It Right?

If you’re one of those businesses that think that your amazing product will speak for itself and therefore sell for itself, we have news for you. It’s not 2005 anymore. These days, you need to be able to have a real connection with your audience, and the majority of your audience is online. It is absolutely vital for your business to be able to instantly connect with your online community.

Some of the most common content marketing platforms include sharing valuable information either through blogging or video sites like YouTube. Is your business taking advantage of all the benefits content marketing has to offer?

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3 Essentials of Facebook Advertising

If your business is currently managing a Facebook page, you probably could tell that your organic reach just isn’t what it used to be. Facebook has made it harder than ever for your business to organically show your content to your fans and their friends. Why? It’s simple. Facebook is a business and wants to capitalize on your need to connect with your fans through their interface. The best way they can do this is through changing their algorithm to affect organic reach, thereby giving you no other choice than to try their ads to remain relevant. These days, if you aren’t including an advertising strategy in addition to your organic presence, there’s a good chance you aren’t seeing much of a return of investment.

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Micro Moments – Make Them Count

It’s a mobile world, and we’re just living in it. Everything we do, whether it’s reading the news, playing a game, having conversations with friends, or surfing the internet, can be done through our smart phones. If we hear a song we like on the radio, we can use the Shazaam app and find out within seconds what the name of the song is. If we want to find the best burgers in our area, we pull up Yelp. These days, not only is information readily available through our fingertips, but it’s also available in an instant. Google calls these micro-moments.

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Native Advertising – 5 Best Practices for the New Year

The best kind of advertising is when you don’t even know you are being sold to. Imagine walking through the mall and being asked by all of the vendors for you to stop and sample whatever product they are selling. If you’re like most people, you are slightly annoyed by them and walk on your merry way to the store of your choosing. It’s the same idea when you are shopping online.

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