Posted by Samuel |
As a dealership, there are many metrics you are likely already using to measure success. A recent post on Moz.com points out one measurement you may not be using called “branded search volume,” a measurement of the number of web searches performed that contain the name of your dealership (i.e. “Pixel Motion’s Chrysler Emporium”). It’s often underutilized even though it’s an easy-to-measure indicator of your marketing strategy.