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Car Dealership SEO: Using Branded Search Volume As a KPI

Your Dealer + Google As a dealership, there are many metrics you are likely already using to measure success. A recent post on Moz.com points out one measurement you may not be using called “branded search volume,” a measurement of the number of web searches performed that contain the name of your dealership (i.e. “Pixel Motion’s Chrysler Emporium”). It’s often underutilized even though it’s an easy-to-measure indicator of your marketing strategy.

Top Car Shopping Moments [Infographic] From The Automotive Path To Purchase

Top Auto Shopping Moments - Car Buyer's Path To Purchase

Google recently published information regarding the 5 Key Auto Micro-Moments Brands Should Win, from Google Think Auto, specifically geared towards the automotive shopper’s path to purchase. Every car dealership should know these micro-moments to optimize their sites for prime positions in a car shopper’s journey. We here at Pixel Motion take the importance of these Micro-Moments very seriously— as a website and digital marketing agency that provides innovative turnkey solutions to the automotive industry, we want to offer the best strategy to maximize these moments to the dealerships that entrust their sites to us. 

Pixel Motion Selected as Preferred Website Provider for FIAT Chrysler Automobiles

Pixel Motion, a cutting-edge digital agency, has officially been selected as a preferred website provider for Fiat Chrysler Automobiles, including Alfa Romeo. FCA, the world's seventh-largest automaker with almost 3,000 retailers in the U.S. alone, announced today that Pixel Motion is one out of few selected website partners.

Chrysler Unveils Portal Concept Vehicle at CES 2017

At the Consumer Electronics Show in Las Vegas, Chrysler unveiled their future Portal vehicle, a concept engineered by millennials to effectively adapt with millennials as they advance through life stages. Touted as a minivan, it is said to respond to millennials requests to have easy-to-upgrade technology, to be affordable, and to be socially conscious. We at Pixel Motion are proud to always be knowledgeable of and ahead of the newest information in automotive technology, so here are the main facts that you need to know about this newly unveiled future Chrysler vehicle.

2017 SEO Trends & Predictions Every Car Dealership Should Know

Google Logo Search

As a dealership trying to maintain a solid web presence, it’s important to stay up to date on the latest trends in search engine optimization. This includes reviewing how search engines interpret your website content and what you can do to make it better. Since search engine providers are constantly refining their methods for delivering the best search results, the New Year is a great time to take stock of what changed over the previous year and what you can look forward to.

Content Marketing - Are You Doing It Right?

Digital Marketing Cloud

If you’re one of those businesses that think that your amazing product will speak for itself and therefore sell for itself, we have news for you. It’s not 2005 anymore. These days, you need to be able to have a real connection with your audience, and the majority of your audience is online.  It is absolutely vital for your business to be able to instantly connect with your online community.

3 Essentials of Facebook Advertising

 Photo Credit: https://www.flickr.com/photos/melenita/

If your business is currently managing a Facebook page, you probably could tell that your organic reach just isn’t what it used to be. Facebook has made it harder than ever for your business to organically show your content to your fans and their friends. Why? It’s simple. Facebook is a business and wants to capitalize on your need to connect with your fans through their interface. The best way they can do this is through changing their algorithm to affect organic reach, thereby giving you no other choice than to try their ads to remain relevant. These days, if you aren’t including an advertising strategy in addition to your organic presence, there’s a good chance you aren’t seeing much of a return of investment.

Micro Moments - Make Them Count

micro moments

Photo Credit: https://www.flickr.com/photos/garryknight/

It’s a mobile world, and we’re just living in it. Everything we do, whether it’s reading the news, playing a game, having conversations with friends, or surfing the internet, can be done through our smart phones. If we hear a song we like on the radio, we can use the Shazaam app and find out within seconds what the name of the song is. If we want to find the best burgers in our area, we pull up Yelp. These days, not only is information readily available through our fingertips, but it’s also available in an instant. Google calls these micro-moments.

Pixel Q+A: Natalie Ricker

 Social Media Director at Pixel Motion

This month's Q+A features our Social Media Director, Natalie Ricker. Read on to learn more about Natalie's contribution to the Pixel team, as well her biggest passions, in and outside of the office!

Native Advertising – 5 Best Practices for the New Year

native advertising

Image by UltraSlo1 via Flickr

The best kind of advertising is when you don’t even know you are being sold to. Imagine walking through the mall and being asked by all of the vendors for you to stop and sample whatever product they are selling. If you’re like most people, you are slightly annoyed by them and walk on your merry way to the store of your choosing. It’s the same idea when you are shopping online.

Pixel Motion Inc.
19600 Fairchild Rd #360
Irvine, CA 92612

(949) 515-4447

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